Pork Checkoff Report- Fall 2010
Pork Checkoff Report – Fall 2010
About Us
Today’s pork checkoff is at work for pork producers. U.S. pork producers and importers pay $0.40 per $100 of value when pigs are sold and when pigs or pork products are brought into the United States.
Checkoff Mission
The mission of the National Pork Board is to generate added value to the U.S. Pork production industry by creating and executing forward-looking promotion, research and consumer information programs based on principles reflecting its investors commitment to quality, innovation and stewardship.
Checkoff Vision
Producers will recognize the Pork Checkoff as an effective investment to:
- Increase domestic per capita demand for pork
- Increase export demand for U.S. Pork
- Establish science-based standards from which the pork production industry may be fairly measured
- Provide knowledge and opportunities that allow producers to be competitive
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