British pork producers are expanding their reach into the Americas, leveraging a major trade event in Miami to showcase their premium products. Led by the Agriculture and Horticulture Development Board (AHDB), tastings of British pork and lamb were organized to entice buyers and distributors from the U.S., Canada, and the Caribbean. The event highlighted the increasing demand for British pork, which has seen steady growth in both export volume and value. AHDB’s efforts are part of a broader strategy to strengthen trade ties and boost the global footprint of British pork in key markets across the Western Hemisphere.
The Miami event, featuring both pork and lamb, provided an essential platform for promoting British meat products to the region. AHDB aims to capitalize on growing interest from American consumers seeking quality, sustainably-produced pork, further diversifying the export destinations and increasing the presence of British pork in retail and foodservice industries.
With increasing emphasis on international markets, this initiative marks another step forward in AHDB’s ongoing strategy to support British pork producers in tapping into lucrative global opportunities. The focus on tastings as a key tool for building business relationships is expected to have long-term positive impacts on the demand for British pork in North America and the Caribbean.
