Amid ongoing global trade challenges, Manitoba Pork is advocating for increased market diversification and a stronger commitment to domestic pork consumption. The organization emphasizes the need for Canadian pork producers to expand their reach while encouraging consumers to prioritize homegrown products.
At the Manitoba Swine Seminar, Manitoba Pork’s general manager, Cam Dahl, highlighted the industry’s reliance on international markets, with approximately 90% of Canadian pork being exported. He stressed the importance of reducing dependence on a few major markets, such as China and the United States, by seeking opportunities in regions like Southeast Asia and the Indo-Pacific.
“Canada has a strong reputation for producing high-quality pork, and diversifying our export destinations will help protect producers from economic volatility,” Dahl explained. “At the same time, we need to boost our domestic presence by encouraging Canadian consumers to recognize the value of supporting our pork industry.”
Manitoba Pork is also advocating for policies that enhance the competitiveness of Canadian pork in international trade while pushing for greater domestic promotion efforts. Dahl noted that shifting global dynamics, including evolving consumer preferences and trade restrictions, reinforce the urgency of both expanding export channels and fostering a robust “Buy Canadian” movement.
With economic uncertainties and geopolitical factors influencing global pork markets, Manitoba Pork continues to work closely with industry stakeholders and policymakers to ensure a sustainable and profitable future for Canadian pork producers.
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