Canadian Red Meat Industry to Launch Canadian Meat Advocacy Office in Beijing
In collaboration with the Canadian Meat Council (CMC), the Canadian Pork Council (CPC), and the Canadian Cattle Association (CCA), Canada’s red meat industry is pleased to announce the establishment of the Canadian Meat Advocacy Office in Beijing, China. This office represents a strategic investment in strengthening the Canadian pork and beef industries’ presence and partnership with the Chinese market.
Canada’s red meat industry has built a legacy of trust with Chinese consumers through its reliable, sustainable, and high-quality products. The new Beijing office will serve as a dynamic hub for advancing Canada’s longstanding commitment to China’s impressive and competitive market.
After years of preparation, in partnership with the Canadian government, the Canada China Business Council (CCBC), and industry leaders, this initiative will enhance support for Canadian producers and processors in meeting Chinese consumer demand.
“The opportunity to demonstrate our commitment to such an important market is something we’re thrilled about,” said David Typer, Chair of the Canadian Meat Advocacy Board. “Our next step is hiring a representative in China, after which the office will become operational.”
This initiative, a first of its kind, aims to strengthen connections with the Chinese red meat sector, government agencies, and consumers alike, fostering an enduring relationship between the two countries.
