A couple of weeks ago, while attending the celebration of our long-term partner, AM Warkup, in the United Kingdom, I was struck by the beauty of the relationships in this industry.
We were there as a family—me, my husband Todd, and our 12-year-old son Arthur—attending an event celebrating a long-lasting family business that`s going on their 3rd generation. There were a lot of families there and it reminded me of a sentence that Todd says a lot: “Farmers are farmers all over the world”.
This is true because no matter where we are in the world, most ag-based businesses are family businesses, or at least began as one. They are deeply rooted in tradition and hard work, and centered around communities that value long-term relationships, built and maintained with trust.
Attending that celebration was a lovely reminder that at Crystal Spring, our business is made of people and for people, which is why everything we say and do matters so profoundly. Every time we provide support to a customer, shake hands with long-time friends at trade shows, or gather at an in-company event, we reflect our beliefs and our passion for this industry.
Every interaction is an opportunity to build trust with the people around us.
That’s why it’s so rewarding for our team at Crystal Spring to see that by building reliable products designed to meet a hog farmer’s needs, we’re also building a brand known worldwide for those same values: Commitment, trust, and quality.
As a good friend of ours once said (and I thank him for allowing us to quote him), “You know you’ve arrived when farmers tell you what you have been telling them for a long time”.
That`s Crystal Spring history right there so I think we have definitely “arrived”!
