Opening: Thoughts from the Industry Floor
The swine industry faces undeniable challenges—from economic slowdowns to shifting market dynamics. Yet, amid these obstacles, optimism exists if we focus on what we can control. Our industry thrives on innovation, resilience, and a shared drive to create value—qualities more important now than ever. To remain resilient and grow, we must center our attention on demand creation. By organically building consumer interest and collaborating as an industry, we can secure a stronger, more sustainable future.
Key Opportunities
There are always opportunities, even in uncertain times. Continue adapting, networking, and seeking opportunities in the pork industry.
Opportunity this Week: Celebrating Achievements and Rising Stars
Our industry’s foundation is the passionate people who drive it forward. Highlights like Mackinze Hora’s journey as a rising leader and advocate inspire us internally and positively showcase pork production to the public. Her story represents the next generation’s dedication to agriculture and pork’s future, reminding us to celebrate our successes. These profiles boost morale within the industry and show consumers the commitment and passion behind our work.
Read more about Mackinze’s journey on Swine Web.
Market Outlook: A Snapshot of Industry Resilience
The market outlook reveals resilience despite economic challenges. Last week, the U.S. marketed 2,602,000 hogs, slightly fewer than a year ago, and hog weights decreased slightly. While growth remains slower, USDA projections suggest moderate production increases next year. Global demand stays stable, presenting chances to refine export strategies as dynamics evolve. Staying informed through Swine Web’s Market Reports lets us navigate these changes confidently.
Increasing Demand: A Collective Industry Focus
Our industry-wide focus should be on demand generation. As individual entrepreneurs, we can innovate and grow independently, but if we collaborate to increase demand on a larger scale, the impact is exponential. Consistent demand supports the whole industry, creating a solid foundation for long-term success. Let’s consider forming a focus group to discuss two key questions: (A) What can each of us do to drive demand? (B) What collective strategies will help achieve this goal? Through unified action, we can strengthen the industry and ensure mutual success.
Notes from the Field
- Optimism persists, despite economic shifts.
- Companies remain cautious; focus on core values, storytelling, and customer propositions rather than superficial trends.
- Boehringer Ingelheim’s U.S. R&D expansion shows strong investment in swine health innovation. Read about the expansion here.
- The 2025 Hall of Fame announcement in November will celebrate achievements and underscore the resilience and commitment that have carried us forward.
Coming Event Season
Event season is in full swing; check out the new Swine Web App Events page. Amidst industry changes, some say “decision-makers aren’t at events.” Take this as an opportunity to stand out. Use each event for networking or as a platform to share an original idea. Embrace each experience for the unique value it offers.
Contact me jim.eadie@swineweb.com
