NPB and several state pork associations partnered with Farmland, a brand of Smithfield Foods, and country music superstar Luke Bryan’s Farm Tour concert series to donate 210,000 #poundsofpork this fall to food banks.
That’s an estimated total of 1 million servings of pork divided among the following food banks:
- Community Harvest Food Bank of Northeast Indiana
- Greater Lansing Food Bank (Michigan)
- Second Harvest Ohio
- Second Harvest Heartland (Minnesota)
- Food Bank of Iowa
- Food Bank for the Heartland (Nebraska)
Food and nutrition insecurity is at an all-time high, and pork is a nutrient-dense protein that satisfies many tastes and cultural preferences.
As the gap continues to widen between the farm and the fork, there is an opportunity to help share the story of people and practices involved in pig farming today.
“I have so much respect for pig farmers,” said Bryan. “I know how hard they work – from sun-up to sundown to raise our food, and it’s exciting to be a part of a project helping show consumers the real care that happens on pig farms around the country.”
Pictured above from left: Kath Clark, director of food programs at the Food Bank Council of Michigan, Mary Kelpinski, CEO of Michigan Pork Producers Association and Michelle Lantz, CEO of Greater Lansing Food Bank.
Season of Giving #PoundsofPork
Supporting people and communities is one of the We Care® Ethical Principles. How many pounds of pork will you donate to your local food bank this holiday season?
Check out LinkedIn to see what pork industry leaders are giving.
👉 Donation to Iowa food bank – by Bill Even, CEO of NPB
👉 100 #poundsofpork to Ronald McDonald House Charities in Minnesota* – Jill Resler, CEO of Minnesota Pork Board
👉 Indiana Pork ham donation* – by Susanne Crouch, Lt. Governor of Indiana
We challenge you to share a photo or video of your pork donation on social media.
Tag National Pork Producers Council and National Pork Board and use hashtags #poundsofpork and #giveaham.
